In an article recently written by Joanne Kaufman for the New York Times, Kathy Braddock, the managing director of residential fine properties for Ravers NYC, said, “Most people spend more time picking a restaurant than they do a real estate agent.” Braddock went on to say, “…no matter at what level you’re selling or buying, it’s a significant level, so who you choose as your agent matters.”
Here are some tips to help you become and be the agent/broker buyers and sellers are looking for.
- Someone who knows how to price a property.
- Someone who knows how and to whom to market that property.
- Someone who knows how to negotiate effectively.
- Someone who has recommendations and references from clients/friends/colleagues.
- Someone with specific neighborhood expertise and experience.
- Someone who delivers an outstanding listing presentation that includes data on comparables and a marketing plan.
- Some who is reasonably likable.
- Someone who asks the right questions.
- What’s your timing?
- What’s your financial picture?
- Are you prequalified for a mortgage?
- Someone who knows the specifics of the neighborhood as well as the neighborhood market.
- Possible effects of new zoning laws
- Community organizations, resources, services
- Someone with good intuitive skills.
- Someone strong enough to tell you, according to Braddock, “I know this isn’t on your list but just come and see this place. I really think it might work for you.”
- The chief selling point of working with a team is that someone will always be available to and for the client.
- One team member may specialize in being the rainmaker, or in marketing or in staging.
- The downside on both the buying and selling side is inadequate communication among team members about what works for the buyer/seller.
- It must be fundamentally clear what each member of the team is doing on the client’s behalf.
Your goal in 2019? Become and be the real estate agent/broker sellers and buyers need on their team.