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1. What should I expect from my broker?
-It’s your broker’s job to provide a legal place for you to do business, handle earnest money deposits and pay you on time. That’s it. Anything else is a BONUS to you.
-It is NOT your broker’s job to provide you leads.
-It is NOT your broker’s job to transaction coordinate, put out fires or negotiate for you.
2. How do I raise my average sale price?
-The market is doing this FOR you currently, but also…
3 main ways: Don’t choose ONE, do all 3.
a. Socially network your way in. Join the country club, do events, etc.
b. Prospect your way in: For sale by owners, Expireds, Nextdoor.com
**Most efficient with fastest results!**
c. Move there and embed yourself in the community.
4. Should I ignore ‘lowball’ offers? (as the listing agent)
-You are required to present ALL offers.
-How you handle a lowball is different if it’s your ONLY offer, especially if the house has been on the market a while.
-Find out WHY it was low…is that all the buyer was qualified for? Are they culturally conditioned to negotiate more than you or your seller would like
-Counter every offer unless it was low because they buyer CAN’T afford more.
-Provide comparables embedded in your counter as ‘addendum A’.
-Ultimately if the deal doesn’t come together, it’s a great opportunity to get a price adjustment.
