Need Some Ideas for Social Media Content?

Key Highlights

• Build your business presence with content that improves your visibility and market influence via social media
• Social media has perfect tools to “spread your word”

90% of Potential Homebuyers Begin Searches Online

The fact is that +90% of potential homebuyers now use online resources when they begin looking for a home.

Give those potential homebuyers information they want and need via all your social media and online communications.  Your consistently scheduled, quality content, both video and narrative, may just determine whether or not those potential homebuyers choose to contact you for your help rather than some other agent vying for their business.

Leverage Your Expertise & Market Knowledge with these Suggestions for Social Media Content

Broken down into three categories to engage/build your audience and build your influence :

Create Winning Videos:

1. Host a live open house on all your social media platforms.
2. Offer “first-look” videos for upcoming listings along with early listing information.
3. Offer insider, behind-the-scenes videos that provide valuable, relevant information about the home sales process. Perhaps, explain what happens as soon as a house becomes listed. Insider information actually invites prospects to make a connection with you.
4. Offer FAQ videos. When you hear prospects repeatedly ask you the same question, build a video around your answer to the question
5. Offer videos that solicit help from your network. Perhaps someone in your network has a house they’re considering selling that would answer the needs of your prospect?  Ask them.

Feature Your Own Experience

6. Offer a just-listed video/series of videos/posts that bring your audience with you. For example, describe how you “launch” a listing that will generate the best price within a short time frame.
7. Offer videos/posts that describe your passion for what you do every day. Show/describe your love for your work, how you help your clients and/or the daily-ness of your work.
8. Offer posts/videos about your favorite “insider” apps. The more your audience knows about you and how you work, the more your audience will become connected with you.
9. Off both just-pending and just-sold posts and videos.Such posts and videos basically confirm and authenticate your business activities.  Be enthusiastic in these posts/videos by saying, “Wow, I’m so excited for my buyers/sellers.  They just bought/sold/made the winning offer on their dream home.”
10. Offer before-and-after posts/videos that highlight landscaping work or renovations. Again, these are insider videos/posts that invite your audience to see both the process and the results.
11. Offer “exceptional/unusual” videos/posts about a great kitchen or a great view or a great bathroom.

Create Lifestyle Videos/Posts

12. Remember that buyers are buying lifestyles as they are buying homes. For example, feature a favorite restaurant with a photo of the meal and tag the restaurant.  The restaurant owner may want to post your video/photo/description on their accounts and will expand your exposure.
13. Feature local amenities with videos/posts of coffee shops, gyms, parks, favorite hikes, golf courses, etc.
14. Thank your community vendors, non-profits, heroes, mentors, etc. in personalized posts/videos.
15. Share videos/posts about your family details.Prospects love being invited to engage with people in fresh, new, non-business ways.

With all these suggested content ideas, remember to invite your audience to engage with you if/when they’d like more details or information about your featured videos/posts.

Thanks to Jimmy Burgess, chief growth officer with Berkshire Hathaway in Florida, and Inman.

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