It’s a new year for both new and veteran real estate agents.  Here are some tips for newbies and vets alike to help you generate your own leads.  Part I of this multi-part series focuses on family and friends, social media, hashtags and FSBOs.

Generating More Leads Means Generating More Profit

The goal of lead generation is constant:  reach out to people you know, find new contacts, nurture your existing contacts and persistently refine and repeat your process.

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Your strategies for cultivating your own leads must be multi-pronged. Keep tried-and-true strategies and add the latest digital strategies.

Places to Look Find Real Estate Leads

  1. Reach out to your family and friends – Since you already have a personal connection with or referral from your family and friends, these people are the easiest, safest and must trust-worthy connections you have.  Let your family and friends know you are establishing/re-establishing yourself as a real estate agent and that you’re welcoming clients.  You might want to add your specific specialties in terms of clients (first-time buyers, downsizing sellers, multi-generational buyers, etc.) and in terms of property types (entry-level homes/townhomes, urban and/or suburban properties, second-home properties, luxury properties, etc.)  The more specific you are, the more specifically your friends and family will think about who to refer to you as an agent.
  2. Your own extended family and friends (and their extended families and friends) are the next places to “mine” for leads via social media.
  3. Get active on social media ­– Connect with other agents and brokers to learn the ins and outs of your city-specific trends and markets. Join real estate groups/pages and engage consistently.
    1. Facebook Your own Facebook account and Facebook pages specific to real estate. Pages may be private but scavenge the names on specific Pages.  If/when you know someone associated with those Pages, request an invitation to join and/or request your own entry.
    2. LinkedIn groups – just search your city to find any number of groups.
    3. MeetUp groups – Again, search your city for in-person networking events/groups.
    4. Slack communitiesJoin larger city-wide communities focused on real estate, tech and/or business.
  4. Research Instagram Hashtags – Millennials are all-in with   Many agents/brokers sing the praises of Instagram for connecting them to qualified leads and boosting their overall business/profit.  Since there are no specific pages or groups on this social media platform, begin by searching these hashtags: 
  1. #apartment
  2. #newhome
  3. #househunting
  4. #apartmentsforrent
  5. #property
  6. #listings

To narrow your search, pair the above hashtags with city-specific hashtags and location tags.

  1. Reach out to For Sale by Owner (FSBO) Listings – FSBOs are homes that owners try to sell themselves without the help of an agent.  Eventually, if (and likely) the FSBO house languishes on the market for a bit, the owner may be ready for your help in finding potential buyers that become actual buyers.  Find FSBO listings online, Craig’s List, or in newspapers.  Then reach out to these owners via phone/email and specifically explain how your services can help them sell the house AND help earn them more money.

Thanks to Rentspree.

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