Today’s show is part 2 of How To List 22 Homes in 2022. Be sure to listen to part 1 from yesterday’s show.
1 – Expired listings. Expireds are at the top of the list because of the following:
– They clearly want to sell and many HAVE to sell. These are the listings you’re looking for!
– You know what is probably the wrong price. Your comparative market analysis is much easier on an expired.
– The agent you would have competed against (the one they thought would get the job done, who they probably already knew) is now out of the picture.
– The seller will correct negative feedback and reprice the home in most cases, creating a quick sale. The average days on the market for re-listed expireds is always very low.
Bonus: Don’t forget old and older expired listings. You’ll have less competition and are more likely to get the seller the price they wanted in the first place.
2 – Your past clients and sphere of influence. Otherwise known as your database, statistically when you have regular and real conversations with your list, 10% of your list will either do business with you or refer business to you every year. This could be 10 of your 22 listings if you have 100 people in your database and you speak with them regularly, at least once per quarter but ideally once per month. Don’t get mad when another agent lists ‘your’ past client if you’re not making the effort!
3 – New Build Sales People. These are the sales people who sit in the builder’s model homes and write up all those new construction contracts. Use our New Construction Plan (if you’re a Premier Coaching Member) to meet those new build reps and get all of their resale referrals. When someone builds with them and they have a home to sell, what happens to that lead? This is a fantastic lead source because you can have 1 new build sales person contact who sends you multiple leads per year. What if you had 5 new build sales person relationships?
Reminder it’s the New Year. You promised yourself you would become a HARRIS Coaching client. You are done wasting time and want to follow a proven path in 2022. Now, while you are here make the next natural step and join the 1000s of other agents as a HARRIS Real Estate University coaching member. No more waiting or procrastinating. Join now. Here is the quick and simple enrollment.—-> YES, Enroll Me Now In Premier Coaching. I WILL make 2022 my best year ever!
4 – For Sale By Owners. When the market is hot like it’s been for so long, there are always plenty of Unrepresented Owners who need your help. Most of them give up on the process if it’s not sold in the first two weekends. There are luxury priced, unrepresented owners in today’s market as well. This is a great opportunity because many of them have not yet bought, could build with you or downsize / upsize and purchase with you.