Today’s show is part 3 of How To List 22 Homes in 2022. Be sure to listen to part 1 from yesterday’s show.
5 – Open Houses. Refer to our podcast, “How to not just ‘sit’ and open house, how to monetize them!” Our open house system and scripts are proven to generate a bear minimum of three close-able buyers or sellers every time. It’s all about choosing the right house, promoting the open house, using good scripts and having relentless lead follow up. Many of our coaching clients have spun this source up to a very predictable listing machine. If you’ve failed at open houses before, you’re missing a key element of the system to make it work.
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6 – For Rent By Owners. Investors who own single family or small multifamily units are an amazing source of new listings for you. This is one of the easiest scripts to learn and polish because it’s a simple business conversation. If the home is vacant and for rent, might the owner rather sell it versus continuing to keep it as a rental? Offer to do a free comparative market analysis so they can make an educated decision and see what that does to their plans. Again, potentially one contact and multiple transactions. Maybe they want to re-invest in different properties with you. Maybe they want to cash out their entire portfolio while prices are high. You won’t know if you don’t ask. You’ll also love this source because the phone numbers are easy to get!
7 – Small and medium sized builders who are building homes on ‘spec’. This means they’re speculating that the house will sell. There are many iterations of this, all of which we teach in Premier Coaching, but what is working for our clients lately is to identify buildable lots and take them to the small builder. You sell the lot and list the spec home, often bringing the buyer as well.
8 – Flippers. Sure, they might sell the home on their own (refer to previous For Sale By Owner point), but flippers often will list with you so you can bring a buyer to them before they’re actually finished with the flip. This helps them because they can flip more homes in less time. A bird in hand so to speak. Meanwhile, while you have it listed and they’re finishing it, the house generates more and more buyer and seller business for you. It’s a win-win for everyone.
9 – Probate. Not many agents prospect probate leads because they don’t understand it. Probate is simply the process of selling a home after someone passes away. The court appoints an executor of the estate who can then sell the property. If keeping the home in the family is not an option and the executor(s) wish to cash it out, that’s a listing. Sometimes they’ll re-invest the proceeds in real estate, sometimes it’s just the listing that you’ll sell. Either way, they need someone caring and competent to get the job done.
