1. The most successful agents have control of their attitude, approach and expectations regarding the most important things in real estate and in life.
Attitude: How you feel about what you’re about to do or try to do.
Approach: The preparation you take when endeavoring on an action.
Expectations: What you believe the outcome will be. The results you intend to gain.
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Example: Successful agents embrace the attitude that listings are the most important part of their business, that it’s imperative to have listings at all times. They use their 7-step listing process, and anticipate every appointment culminating in a signed agreement, whether they are competing or not.
Example: Successful agents have a positive attitude about working with buyers, the approach that it’s up to them to find the right house and negotiate with unwavering confidence. As a result, they deliver on what they promised the client, versus feeling like they’re just rolling the dice and will ‘see how it goes’.
In both examples, successful agents own the process and are proactive. Their attitude, approach and expectations are in alignment with the goals of their clients. This results in a more predictable, less stressful business. By serving more clients at the highest level, the agent achieves their OWN goals as a result.
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2. Successful agents have a great mastery of ROI (Return on Investment). The strongest agents are constantly analyzing their Return on Investment regarding how they’re spending both their time and their money. They know how to create and analyze profit and loss statements and review monthly or at least quarterly. They do more of what works and prune what doesn’t work, hasn’t worked yet or hasn’t worked well.
If they’re not getting MORE than they’re spending in return, the expenditure isn’t worth it. ‘Breaking Even’ doesn’t count, because of the time lost and effort expended to get the results. Results mean trackable, profitable, closed business. Not just leads, impressions, or likes.
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3. They are actively and aggressively isolating themselves from the media, both online and off. They are making their world smaller regarding who is influencing them. Following a media-free morning or media-free life is a good start. Eliminating negative feeds from social media is another good strategy to ‘build a moat’ around your mindset! Their media is curated for success, not passively being fed to them.
4. They are hyper-aware and educated on their local market conditions. They study what’s selling, what’s not, and what the hot price ranges and zip codes are. They know where the new construction is being built and they know what’s happening with mortgages. They’re not hiding out waiting for prices to crash or rates to be 3% again.
Their mantra is ‘If it’s meant to be, it’s up to me!’
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