Welcome back to America’s #1 Daily Podcast, featuring America’s #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? Visit: https://whylibertas.com/harris or text Tim directly at 512-758-0206.
IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris’s Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://premiercoaching.com
Start With the Reality Check
Let’s talk about the stat no one wants to say out loud—but every smart agent needs to know:
The average conversion rate for online real estate leads is between 0.4% and 1.2%.
That means for every 100–250 social or web leads, you might close one.
Source: HousingWire, The Close, and Real Geeks regularly cite this conversion range as the norm for internet-generated real estate leads—including Facebook and Instagram ads, TikTok content, and website opt-ins.
And yet, millions of agents are pouring time and money into social media without a clear strategy—just hoping something will work.
So the real question is:
Which platforms actually perform—and how can YOU beat the average?
HUGE Announcement: You will love this! Looking for the full outline from today’s presentation? Our DAILY Newsletter featured lead generation systems, real estate scripts, daily success plans and (YES) the notes or today’s show. Best part? The newsletter is free! https://harrisrealestatedaily.com/
In this episode, we’re breaking down the big three:
Facebook, Instagram, and TikTok, comparing them across:
- Who’s using them (and how long they’re hanging out there)
- What content actually works to get engagement and leads
- How top agents are turning views into closed deals
- And yes… which one has the most cat videos
Let’s dive in—and help you get more from every post, reel, and scroll.
REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris’s favorite PROBATE LEAD PROVIDER? Simple, alltheleads.com/harris
Facebook: The Community Connector
Demographics & Behavior:
- 3 billion monthly users globally
- Most active: 25–34 age group
- Average time: 30.9 minutes/day
- 98.5% access via mobile
Why People Go There:
- 51.5% use it to connect with friends and family
- Many still rely on Facebook for local news, business recommendations, and event discovery
Content That Converts:
- Client success stories (video + photo = best results)
- Facebook Live virtual tours
- “Just Listed” or “Under Contract” carousels with strong CTAs
- Educational mini-posts: “3 Tips for First-Time Buyers” style content
Coaching Client Strategy Highlight:
- One of our coaching clients consistently uses live home tours and client success stories to generate pre-showing buzz and build strong local engagement.
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: REDX
Lead Generation Stats:
- 92% of REALTORS® use Facebook for lead gen
- 19% say 1–5% of their business comes directly from social
Fun Fact: There are millions of cat videos on Facebook. None of them will sell your listing—unless your client’s cat happens to star in your home tour.
Instagram: The Visual Showroom
Demographics & Behavior:
- 2 billion monthly active users
- Most active: 18–34 years old
- Average time: 33 minutes/day
- Slight female user majority
Why People Go There:
- For visual inspiration: design, travel, lifestyle, and homes
- To follow creators, small businesses, and local experiences
What Works for Agents:
- Reels (49% more engagement than still photos)
- Carousel posts: “Before & After,” “What $500k Buys in [Your City],” or “Open House Walkthrough”
- Behind-the-scenes content and educational tips like how to get a great mortgage interest rate.
Coaching Client Example:
- One of our clients saw a major spike in engagement after adding simple video walk-throughs with voiceover—and including “this or that” polls in Stories to boost interaction.
Lead Generation Stats:
- 68% of REALTORS® use Instagram for lead gen
- Conversion rate benchmark: 0.4%–1.2%
Fun Fact: Instagram has over 290 million posts tagged #cat.
TikTok: The Attention Magnet
Demographics & Behavior:
- 1.5+ billion monthly users
- Most active: 25–34 age group
- Average time: 55 minutes/day
- Slight male user majority
Why People Go There:
- For entertainment, trends, and storytelling
- To laugh, learn, and scroll without being sold to
What Works for Agents:
- Fast-paced property walkthroughs with trending sounds
- Myth-busting content: “3 Things Zillow Can’t Tell You”
- Relatable videos: “Day in the Life of a Real Estate Agent”
- Local lifestyle and neighborhood features.
Fun Fact: The #cat hashtag on TikTok has billions of views. If your listing has a window seat, and there’s a cat in it? You just increased your reach, LOL. Are people looking for cat videos or are they searching for a real estate professional? You be the judge…
Final Takeaways for Real Estate Pros
There’s a lot of noise online. But the agents who are succeeding aren’t just scrolling—they’re strategic.
Let’s recap:
| Platform | Best For | Agent Tip |
|---|---|---|
| Community building, testimonials, live tours | Be local, be personal, be consistent | |
| Visual storytelling, Reels, listing highlights | Mix listings with local lifestyle content | |
| TikTok | Education, trends, creative reach | Keep it real, show up often, and post smart insights. |
Call to Action:
Try this today:
Post a short video on all three platforms answering:
“What’s the biggest myth about buying a home right now?”
Use a trending sound, add captions, and end with a call to action:
“Message me to learn what’s really going on in the market.”
Track your views. Track your messages. Track your closings.
Then repeat.
Monitor the time YOU spend on each of these platforms. Use them to support the Real Work of Real Estate. Keep your posts practical and tactical.
But most importantly: realize the conversion ratio is extremely low. You have to have over 100 engagements to convert just ONE lead. And that lead might not even be qualified.
