Geographic farming can be a good way to generate leads, but when only 7% of your farm has annual turnover, it’s a lot of work to capture those leads. That’s where SmartZIP comes in: their platform is like a “crystal ball” for your farm, predicting WHICH houses are likely to sell, and then automatically helping you market to those homeowners to get the listing. Jonathan McGowan joins us to discuss this remarkable new technology of predictive real estate marketing.