“Tell everyone you know you’re in real estate.” That’s what we were all taught. And that’s what we did. Facebook came along and made it easy with “likes”, but are any of those making you money? Where are the referrals from the people who supposedly “like” you and your page?

Christina Ethridge, founder of Leads and Leverage.com, shares the keys to using Facebook to produce real business (the kind that puts money in the bank) and why you shouldn’t get distracted by the gimmicks & “shiny things”!