HomeHawk is poised to soar as the latest competitor in the Facebook Messenger chat bot sky. Billing itself as “instant access to today’s top real estate questions in messenger,” HomeHawk offers access to a wide range of questions.

According to its website, potential buyers can use HomeHawk to conduct research before making a purchase, checking local crime stats, school information, financing options and neighborhood information, all from a phone or laptop.

For sellers, HomeHawk says it can offer information to maximize a home’s value and net a seller top dollar.

According to HomeHawk, it also can help you secure a competitive market analysis from a local real estate expert.

Need to secure financing? HomeHawk claims to be able to help here, too. Buyers who know their budget can receive a pre-qualification from a preferred lender via the chat bot.

The chat bot also is a connection to top real estate professionals.

In today’s technology-driven society, bots are quickly moving into many areas of life, and the real estate sector likely was a logical avenue to be impacted.

A chat bot is a computer program designed to simulate conversation with human users, especially over the Internet. They can transform the way you interact with the internet from a series of self-initiated tasks to a quasi-conversation.

Chat bots are basically replacing individual apps. Rather than closing Facebook Messenger and opening Uber, you can simply message Uber and ask for a ride.

HomeHawk may be the next logical step in a progression of technology infused into the real estate industry in recent years.

For decades, the telephone was the real estate agent’s tool of the trade. In recent years, a wave of younger homebuyers changed the way real estate professionals use the telephone.

Part of this change has been ushered in by millennials who often don’t want to talk. They want texts.

As the millennial generation, also known as Generation Y, takes a greater role in the housing market, young people’s preferences are starting to shape the way real estate business is done. A report from the Federal Reserve shows that real estate is by far the largest asset for the United States, coming in at $40 trillion. There is enormous potential for entrepreneurs to create financial freedom by tapping into that market.

This creates more opportunity for companies like HomeHawk to carve a niche in the real estate industry by doing something that nobody else is doing.

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