When you got into real estate you likely thought you’d never really have a ‘boss’ again. Regardless of your independent contractor status, the broker or team leader is still a force in the office and sets the tone for the company as a whole. In the end, you license hangs under this man or woman. If you’re a broker having trouble recruiting and retaining the top agents, why is that? Could it be in the way you’re leading?

Whether you’re the broker or an agent working under a broker, here’s 7 qualities that the very best brokers share, setting up their offices and their agents for ultimate success.

First, let’s lay the groundwork with these by accepting that if you don’t already have these qualities, you’ll need to make a commitment to implement and maintain them always. Prioritize this as its key to the health of your brokerage and the team at large. If as an agent, you don’t see these qualities in your own broker/manager, it may be time to make some changes. And if you’re a solo broker/owner, you ARE the leader of YOU, so adapt these qualities so you can be a great leader for yourself!

  1. A great Broker, Manager or Team Leader stays on the front lines!  It’s not a good sign if you can’t remember the last time you saw your leader. Great leaders stay out in front and ‘frosty.’
  2. A great Broker, Manager or Team Leader knows that salespeople will never follow you/trust you if: You never sold real estate, never sold a lot of real estate or still aren’t in the game on the front lines.
  3. A great Broker, Manager or Team Leader communicates constantly and clearly and is in obvious support of their agents. Evaluate what methods you’re currently communicating by and how often. Do you have built in ways to monitor your team? If you’re the agent, is there a venue for the team to share ideas, wins and solutions?

Listen to the rest of todays episode to hear some frank, and challenging thoughts on the leadership and management of todays brokerages and why you aren’t have the success that you expected.

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