It’s a new dawn, a new day, a new year…what better time than now to revamp your marketing for your real estate business. Take advantage of all your best efforts in 2017, your best results, the best new tech, and all your best thinking and put your best marketing strategies to work for your business in 2018.
Here are 7 things to consider that may help you revamp your marketing for 2018…
1. Set SMART (Specific, Measurable, Achievable, Realistic, Timely) marketing just as you set SMART goals for other aspects of your business. Such SMART marketing goals could be
a. Get 5 new online reviews every month
b. Increase your Face Book engagement by 20% every month
c. Get 50 new Face Book followers every month.
2. Create your marketing strategy
a. Determine how much you are able to spend
b. Determine which marketing initiatives make the most sense for you (blogging, ads, newsletters, etc.)
c. Determine your timetable for each initiative
3. Assess your brand
a. Evaluate the strength of your current brand
b. Keep what works best and reposition elements that don’t work
c. Your brand should communicate your vision, your niche, your strengths
d. Your brand should help you achieve and exceed your overall business goals
4. Assess the effectiveness of your photography
a. It should convey quality
b. It should tell the story of your listings, your firm
c. It should reinforce and complement the quality of your brand
5. Assess the usefulness of your website
a. Website design must reflect your brand
b. Website design must generate leads
c. Website must connect with users and convert them into clients
d. Website must keep visitors returning again and again
e. Website must be easy to find and easy to use
6. Social Persona
a. Online presence connects with clients
b. Online presence familiarizes you with your audience and they with you
c. Online presence produces referrals
d. Use photos to enhance your words and words to enhance your photos
e. Connect, engage and maintain frequently
7. Lead generation and follow-up
a. Segment your leads based upon behavior – one size does NOT fit all here
b. Give each lead segment customized content
c. Connect you lead nurturing techniques with the correct audience
d. Follow-up with your leads immediately…if you don’t, you won’t have any leads.
Connect, maintain, engage…your SMART goals are waiting for you.
