What do you do when natural disasters force family, friends, past clients and current ones out of their homes? In the days and weeks afterwards, continuing to generate business can seem impossible – but it doesn’t have to be, if you step up as a community leader in times of trouble.
When Disaster Strikes Your Market
Hurricanes, Fires, Tornadoes, floods……How to help Hurricane Florence and Olivia victims?
- American Red Cross: To donate visit redcross.org, call 1- 800-RED CROSS or text the word HARVEY to 90999 to make a $10 donation.
- The Salvation Army: To donate visit givesalvationarmy.org or call 1-800-725-2769.
- Catholic Charities USA: Visit catholiccharitiesusa.org to donate.
- Driscoll Chidren’s Hospital: visit www.driscollchildrens.org. (The Children’s Hospital in the Hurricane’s path) Donate directly.
- SPCA: visit www.SPCA.org/Donate (To help the wayward pets!)
1. Stay calm and committed to being of service. Be the leader in your community. This must be your mindset when disaster strikes your area.
2. Put your own oxygen mask on first. What is YOUR plan to deal with disaster? A ‘go-bag’, water, emergency plan for picking kids up at school, where you’ll board your pets if necessary, medication bag, etc. Financially, if you don’t already have a 6-month reserve, set that as a goal immediately. Have a plan. If you don’t take care of yourself first, how will you help everyone else?
3. Have a list of evacuation details. Share with your Past Client, Center of Influence Database.HARD COPY is best since internet and phones often go down! (Great doorknocking leave behind)
Where do you go if there’s a threat to your area? Hurricane shelters, fire paths, evacuation centers. Area hospital phone numbers, local contact organizations, the Red Cross…what’s the right plan for your area?
4. Create a local Facebook page: “we survived Hurricane Harvey” or “We survived the earthquake of San Juan Capistrano” whatever makes sense for your area. Know how to create a page quickly so people can access critical details and connect with your community and their families easily via their cell phones.
5. Dedicate the days and weeks after disaster to urgent, caring outreach. This applies to your family, your past clients, your neighbors and anyone you can help. Be the one who cares and be committed to doing what it takes. Phone calls are most efficient but phones may be down, so load your car up with water and cookies or subway sandwiches and make your rounds.
6. When you do your outreach provide a list of recommended service providers. Again, HARD COPY is best. This should include repair people like roofers and carpenters but also insurance company quick contact numbers, FEMA, Red Cross, emergency pet rescuers, etc. If you can get discounts from your service people, see if they’ll pass along to your own past clients, neighbors, etc. Help people out in their time of need! You’re helping the service people as well as those who use them!
7. After things settle, do a second round of communication to be sure everyone is now ok and continue to be of service as previously mentioned. This is a great opportunity for you to use the FORD (Family, Occupation, Recreation, Dreams) ‘script’ to re-connect.
8. Always ask, ‘who else do you know who could use my help?’ Do this throughout the process. Don’t worry about ‘when do you plan to move’…don’t be tacky. They’ll remember that you were there during stressful times and referrals WILL come. This is important work to take seriously. If you’re not helping, someone else is! Be the one everyone knows they can count on.