Forget about having some slough-off down time in January and early February to “prepare” for the spring buying season. Realtor.com tells us that January in many of the nation’s larger housing markets is the start of prime buying season.

George Ratiu, senior economist with realtor.com, said, “As shoppers modify their strategies for navigating a housing market that has become more competitive due to rising prices and low inventory, the search for a home is beginning earlier and earlier. With housing inventory across the US expected to reach record lows in 2020, we expect to see this trend (an early start to the spring buying season) continue into the New Year.”

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Ratiu’s remarks complement realtor.com data that indicates peak views on its web site happen during the first two months of the year. Metros such as New York, Chicago, Los Angeles, Dallas, Houston, Seattle, San Francisco, Atlanta, San Jose and Denver saw January as the portal’s busiest month in 2019.

Hopefully, your 2020 business and marketing plans are done so your focus, energy and time can be honed in on generating profit…specific, realistic daily/weekly/monthly lead generation tasks, sphere of influence enhancement, networking, expertise enrichment…the usual.

Thanks to HousingWire’s Julia Falcon for source data.

Also read: New Study: 36% of Homebuyers Anticipate Recession in 2020, Millennials To Be Outdone By Gen-ZersIs There A Connection Between Student Loan Debt & The Subprime Mortgage Crisis?