Key Highlights

  • Pandemic encourages shifts to new platforms and new styles of communications
  • Part I focuses on Communicating with Clients and Colleagues
  • Part II focuses on
    • Communication for Productivity
    • Communication for Marketing
    • Communication and Self-Talk

Communication for Productivity

Now that most of us are primarily working remotely, it’s really critical that we have the energy, motivation and focus to keep our businesses moving forward and efficiently.

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A good place to start is by keeping our selves, our various communications systems and our various forms of information organized. Find organizational tools and productivity apps that work for you. Take a training webinar, or two or three, so you know how to use, optimize and unleash the too/app’s capabilities. Know what and where everything is.

Some people swear by the one-touch rule. This means handling everything (mail, email, text, phone call) once, then file, then archive or delete. If someone has a question about how you’ve handled/answered something, they’ll tell you.

Some swear by time blocking. This means scheduling times of the day when you do specific things and putting that schedule on your calendar. Let’s say you schedule reading and answering emails from 2-3. Put it on your calendar, stick to that time frame and tell others that you’ll be focused on email from 2-3 so they know when to expect to hearing from you. (Make sure to time block any you’ll not be available so people know that too.)

Phone calls can increase productivity particularly when the subject being discussed is complicated, detailed and/or emotionally charged. Five minutes on the phone is often much faster than texting/emailing back and forth about something important. Also, your voice over the phone can express empathy all the while keeping deals together.

Communication for Marketing

Marketing is about putting together an effective, coherent message that describes your business – your brand and what it stands for, your expertise, your niches.

You communicate your business via your logo, your headshots, your colors, your fonts.

Marketing is about putting together an effective, coherent message for the right audience via social media, video, content blogging, etc. 

The right audiences are first time homebuyers, young families, downsizing retirees, single professionals, multi-family generations, you name it. Each “right” audience must be identified and communicated to with the “right” look and the “right” tone and with the ”right” information.

Less is more or choose quality over quantity.

There are only so many hours in the day. One carefully crafted marketing message that adds value and information that is published and distributed at the same time on the same day of the week is better than 20 sloppy tweets sent out at different, inconsistent times.

Communication and Self-Talk

Most importantly, take care of yourself so you can serve and take care of others. 

Find a safe place for yourself to say your thoughts out loud. Give yourself your voice.

Speak your emotions by saying them out loud, writing them in a journal or writing a letter to someone. There are two ways to know your emotions…speak them or write them.

Be kind to yourself. This is easier said than done since most of us have an inner critic that often stops us before we even say or do anything. Rather than shaming yourself or blaming yourself for something you’ve already done or something you’d like to do, be kind to yourself. Allow yourself to think about strategies you could try that may help you be successful at what you’d like to do.

Prompt a script change. Whenever you hear that negative inner critic, flip it off or interrupt it with something physical – a tap on the wrist, a sound, a posture change. Now that it’s interrupted, you can change those thoughts into positive ones and choose different actions.

To read the whole guide, click https://www.inman.com/2020/06/29/the-inman-handbook-on-communicating-in-our-new-normal/?utm_source=inbriefselect&utm_medium=email&utm_campaign=inbrief&utm_content=804033_textlink_5_20200629

 

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