Key Highlights
- Coldwell Banker’s Inclusive Ownership Program is initiative to increase representation of minorities, women, LGBTQ and veteran entrepreneurs in real estate industry
- New brokerages affiliating with Coldwell Banker do not pay initial franchise fee and will garner financial incentives in support of diversity for first two years of business
Coldwell Banker announced its Inclusive Ownership Program in February as a concrete initiative to encourage underserved minorities, women, LGBTQ and veteran entrepreneurs to join its ranks as part of the real estate industry.
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In just six months during the COVID pandemic, three brokerages have joined Coldwell Banker in its efforts to put money and mentoring behind its mouth to open up the real estate industry to diverse business owners. These three new Inclusive Ownership Program participant brokerages include:
- Coldwell Banker Omni Group in Santa Ana CA owned by Tina Marie and Rich Hernandez – helping to build Latino community generational wealth through ownership and investment properties
- Coldwell Banker Action Holdings in Grand Island NB owned by Amber Schuppan – helping family-owned farms maintain land and generate income and helping to advocate for fair housing in state
- Coldwell Banker Commercial Northland in Flagstaff AZZ owned by Becky McBride – the first woman-owned Coldwell Banker brokerage in Arizona
Ryan Gorman, president and CEO of Coldwell Banker Real Estate, said, “I am extremely excited to welcome three new brokerages to the Coldwell Banker brand. We are at a crucial moment where it is no longer enough to have conversations about diversity, and brands like Coldwell Banker must act.”
Benefits to brokerages involved with the Coldwell Banker Inclusive Ownership Program include:
- No initial franchise fee payment for first two years of business
- Up to $100,000 of funding, royalty fee rebates, education and mentorship
- Membership and conference registration for industry partner group of their choice
Gorman added, “When we increase diversity among our broker-owners and focus on a culture of inclusion, brokerages will better serve groups that are traditionally under-represented as home and property owners.”
Thanks to HousingWire.
Also read: Inman’s Guide to 2020, 2025, 2030 and Beyond – Part III, Sanford of eXp – “We’re Just Scratching the Surface.”, Podcast: Are You Ahead, On Track or Behind For Your 2020 Goals (And What To Do About It) | Tim and Julie Harris
