Key Highlights

  • Agents and brokers – follow these Harris Rules in this COVID and post-COVID housing market

Yes, the COVID-19 pandemic has changed everything from shopping to eating to learning for all ages to you name it. Yes, the COVID-19 pandemic has changed the housing market. And yes, people attached to their past pre-COVID realities of waiting for houses to sell themselves or waiting for market conditions to somehow transform itself to your liking will be the most negatively impacted by all of this change.

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This housing market needs caring, competent and skilled agents. Always has and always will however, this housing market requires agents and brokers to cultivate their success by initiating deals within the following mini-segments of the market:

  • Short sales
  • Expired listings
  • For sale by owner listings
  • Price reduced listings
  • Probate listings

This market requires proactivity, not reactivity. This market requires agents and brokers to be the best at what matters…lead generation and lead follow-up. As we’ve said umpteen times, agents and brokers must generate their own leads, not buy them, and agents and brokers must do their own lead follow-up, not delegate it. Every day. Proactive lead generation and proactive pre-qualifying lead follow-up. Every day.

Agents and brokers must put themselves in the position of hearing the word “NO” at least ten times a day. Every day.

Call every lead back within 60 seconds of their contacting you.

Agents and brokers, be wary of spending time and money on things that do not generate money…things such as Instagram, Facebook, drip campaigns, buying leads. Know these things do NOT make money. Know that everyone else who buys leads is buying the same leads you are tempted to buy.

This housing market belongs to agents and brokers who are fast…furiously fast, furiously committed, furiously competent. This housing market belongs to agents and brokers who follow one course of action until that course of action is successful. This housing market belongs to agents and brokers who commit to a lifestyle of proactivity, focus, discipline and excellence.



Thanks to Harris Rules: A Real Estate Agent’s Practical, No B-S, Step-by-Step Guide to Becoming Rich and Free.

Also read: Housing Market Trends Showing Improvement, Is Housing Market an Aberration?, Q2 Sees Equity Levels Improve Nationwide

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