It’s a sad fact, most every new agent fails within 24 months…(and those who make it past the first 2 years often spend years struggling to find their way.) Why? Some will argue that is just how the cookie crumbles. Most folks actually believe that there is some preordained number of people who will succeed (in life) and a certain number who will fail. You hear it all the time, “Its the 90/10 rule, 10% succeed and 90% will fail”. But is that really a ‘rule’? Is there something that mandates if you will succeed or fail in real estate? The real answer is yes, and no. Who you allow to influence you is perhaps the most important decision you will ever make. It’s incredibly easy to get caught in an echo chamber of bad information. People waste years, heck lifetimes on bad ideas. They eventually come to blame themselves for not being able to make a bad idea work and then emotionally check out and…quit. If agents were told the real truth about real estate from day one what would happen to the agent failure rate? And yes, we are talking about mastering the art and science of ‘Doing what you don’t want to do when you don’t want to do it at the highest level….for long periods of time”. Listen to todays show and have you mind open to being introspective about what you think and if you want to continue to think that way.

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