Key Highlights

  • Covers tools, tech and tactics needed for marketing properties and showing them at safe distances
  • Tour types
  • Tour cameras
  • Tour software
  • Tips and tricks

This Part III of the summary of the Inman Handbook on Creating Online Home Tours focuses on tour software. Inman suggests that the best software option for you ought to be based upon these considerations:

  • Cost
  • Type of tour that is best suited for your needs
  • Hardware integration
  • Ease of use
  • Features
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Here’s an alphabetical list of online tour technologies for you to consider:

All 3D (Inman review pending)

  • Plans include an experiential retail and photorealistic virtual staging offering


  • Image marketing tech company combines interior rendering with market demand for 3D tours


-Agent operating system has streaming tools for Facebook Live and YouTube in response to COVID market reduction of in-person business


  • New portal will enable agents to streamline ordering of multiple marketing services


  • Already behind eXp and RE/MAX and has experienced 1,000% growth in just over one month


  • Allows multiple parties to view, screenshot and list what they want to see. This is “major maturation of video tour proptech

Imerza (Inman review pending)

  • Powerful tool for developers and new construction sales teams

Kerbox Media

  • Focuses on all things real estate video from market updates to Zoom call coaching

Nodalview (not yet reviewed)

  • Independent brokerage Crye-Leike to introduce its concept to its southeastern US offices

Open Frame

  • IOS app comes with 360-degree camera and tripod plus features that make it a stand out among virtual tour tools

Peek (review pending)

  • NY-based 360-degree tour provider expanding to Miami and Los Angeles

Phixer Mobile (review pending)

App connects agents’ photo libraries with its team of professional editors. Plans to offer virtual image marketing services


  • New partnership with Floorplanner and has fast, browser-based showing feature

PureAgent CRM

         –Worth wait of 3-year renovation of tools and tech

Realable (review pending)

  • Part screen-share and part video tour using Zillow, and Matterport listings

Real Estate Shows

  • Marketing add-on with modernized landing pages

Real Vision

  • Slick, all-inclusive spin on everything you need to visually market listings at affordable price

Replay Listings – currently available to NYC agents

  • Web and mobile video listing portal that’s set on major market expansion

Switcher Studio – iPhone exclusive

  • Video content app enables multiple devices to broadcast on single stream and add graphics on the fly


  • With number of photography and virtual showing experience, it ready for top of the market


  • Ideal for agents/teams comfortable being on camera but needing better way to organize marketing and outreach around video content


  • Developed by filmmaker and comes with shot list and in-screening shooting recommendations to help ensure that video is worth watching


  • Location-marking video app ballooned from one agent to 2,000 agents in a flash

Make sure you test the apps prior to committing to them, ensure app and camera compatibility. Know that may apps offer much more than most real estate agents/professionals need.

Thanks to Inman.

Also read: Check Out What’s Happening in London and the U.K., What Does “Luxury” Mean in COVID Real Estate Market?, Podcast: What It Truly Takes To Win The Listing | Tim and Julie Harris

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