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You Didn’t Get the Listing – WHY NOT?
Fact: Of all activities in real estate, listings require the highest skill level.
Myth: It’s okay and you can expect to list only 50% of what you go on, in terms of listing appointments versus listings taken.
You wouldn’t accept a grade of 50% from your kids, so why do you think it’s acceptable for you? Let’s take a look at the top ten reasons agents don’t walk away with signed paperwork on a listing appointment.
Fact: Listing agents make more money and have more solid businesses and more free time than buyer’s agents. The more listings you have, the more security you’ll have mentally, emotionally, and financially.
Fact: Becoming a successful listing agent is the most challenging, most skill-based, highest-paid part of your job. Not becoming great at this is a liability to your career. Make the commitment to learn the most important part of your job as a real estate professional.
The Top Ten Reasons Agents Don’t Walk Away With Signed Paperwork
1. You assumed it was yours and were lazy in your presentation. You took the business for granted. This manifests in several major mistakes. You showed up late or you did not give a real presentation. Or maybe it was a lack of prequalifying questions, or not being careful with price. Some other mistakes are things like rescheduling and not looking and sounding your best.
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