Top producing agent Ben Caballero, founder and CEO of, said, “(Real estate) specialization is just like having a road map.”  Without it, “you’re just driving without a destination.”

Build Strong Foundational Real Estate Skills

Most agents suggest that newer agents take whatever time it takes to learn the ins and outs of their specific market.  After that, refine your craft, research and understand trends/data and build a network of people both within and outside the industry.

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Jordan Stuart, director of Sports and Entertainment with Keller Williams, advises agents to become fluent in real estate.  No client, even someone you’ve known for years, would trust you to “get them a good deal on a property” if you don’t have necessary real estate skills and information.

Stuart said, “You need to have the core skills of, essentially, a real estate agent that’s operational and productive in the market….to carry the life cycle of a real estate deal from start to finish…(and) have a baseline of dozens of transactions…”

Essentially, Stuart advises agents to have a beginner’s mindset by learning all aspects the real estate industry, the specifics of your market, watching “how it’s done,” and listening to the best of the best among the real estate community.

Begin Thinking about a Niche Early

Whether beginning or resetting a real estate career, seasoned agents advise other agents to focus on a passion or strong interest when considering a real estate specialty.

Clearly Caballero did just that when he founded his company.  Caballero had worked as a homebuilder for 18 years before transitioning to real estate.  His specialty?  Working directly with homebuilders to sell new homes. Since 2013, Caballero has been named RealTrends No. 1 real estate agent in the US based on transaction sides and sales volume.

An important question for you.  2022 is here…have you completed your 2022 Real Estate Business and Lead Generation Plan? If not, no worries. We have done the hard work for you. Download your 2022 REAL ESTATE TREASURE MAP! Text HARRIS to 47372. It’s that simple and takes 3 seconds. Text HARRIS to 47372 and when you do we will instantly text you back with a link to download. BONUS: For a limited time when you text HARRIS to 47372 you will also receive a Coaching Call!

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Cathy Franklin, an agent with Corcoran Group, said, “Pick something that you are very passionate about that you find enjoyment in because you will be much more successful…it’s hard to be successful at something that you don’t have any passion or enthusiasm or excitement or interest in.”

Thanks to Inman.


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