Part II of this two-part series focuses on finding a mentor/coach, doing the research, matching your location with your niche and brand development.
Find a Mentor
Many agents endorse having a mentor at any stage in a real estate career. Whether beginning in real estate, transitioning into it from another industry, or resetting a longer standing real estate career, having a mentor/coach who is seasoned in the industry can help guide and talk through options that are realistic and consistent with market conditions and individual skill levels.
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Do Your Homework and Think Outside the Box
At Caballero’s last count, there were at least 45 specialties in the real estate industry from which agents can choose.
Do your homework. Read books about particular specialties. Read books written by successful entrepreneurs. Research information online. Listen to podcasts. Talk with and, if possible, ask questions of the best about what and how they’ve done what they’d done.
According to Corcoran’s Franklin, “I read everything I could. I read the history, the work…and I walked the city. I can walk the street with you and tell you who was the architect or of this building, of this house, the club on the corner, and the store, and what else they did.” Why? “Because it’s very clear if somebody really just only knows the surface.”
Then, Franklin advises, “…stay ahead of the curve and do what makes you unique,,,(and) always look at ways to think outside of the box and be creative and do things differently from the way everyone else is doing them.”
Be in a “Right Place” to Do Your Chosen Specialty
It makes sense to specialize in working with homebuilders if you’re located in a place like Dallas or San Antonio where new construction is booming. It doesn’t make sense to specialize in working with athletes or entertainers if you’re located in a small town.
Build Your Brand that Speaks to Your Desired Niche & Clientele
Once you’ve chosen your specialty, build your brand around targeting and serving the clientele within your niche.
Kofi Nartley, founder and CEO of Globl Red, said, “The first thing is knowing what you’re doing,, and knowing the nuances of servicing that specialty group. Then you create a brand second. And then third is awareness around the brand…and that’s where your marketing comes into play, you outreach comes into play.”
An important question for you. 2022 is here…have you completed your 2022 Real Estate Business and Lead Generation Plan? If not, no worries. We have done the hard work for you. Download your 2022 REAL ESTATE TREASURE MAP! Text HARRIS to 47372. It’s that simple and takes 3 seconds. Text HARRIS to 47372 and when you do we will instantly text you back with a link to download. BONUS: For a limited time when you text HARRIS to 47372 you will also receive a Coaching Call!
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Nartley said that proper branding shows clients that you understand them. It’s that understanding that helps agents gain their clients’ trust.
Thanks to Inman.