Here’s some advice from elite agents about how to “win” in this ultra-competitive real estate world now populated by more than 1.6M Realtors, agents and brokers.
Steve Kantor’s Two Classic Books: Billion Dollar Agent – Lessons Learned and Billion Dollar Agent Manifest
With home prices soaring to sky-high prices, selling a billion dollars’ worth of real estate no longer sounds completely undoable or off the charts.
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Kantor’s books focus on what elite agents who have sold a billion dollars’ worth of real estate have revealed to him in a series of interviews. We’ll highlight words of wisdom from elite agents Kantor has featured in his books.
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Be Passionate and Delegate.
Truly caring about helping others realize their dreams via real estate is quite similar to Tim and Julie Harris’s commitment to being of service to others via real estate. Do everything it takes to express your passionate goals via real estate and delegate everything else.
- A recurring suggestion by billion-dollar agents interviewed in Kantor’s book is to hire your first assistant as soon as possible. Nearly all of these agents wished they’d hired their first assistant sooner than they did. Their advice to others? Hire that first assistant sooner rather than later. Why? Most likely, your business will increase almost immediately.
- Write Down Your Goals EVERY Day.
According to Brad Kolb, “97% of those who have written goals achieve them…write down your major purpose…every day…and write 10 ways to get (those goals done.)” Kolb has business goals, workout goals, spiritual goals, family time goals and financial goals.
- Work” on” your business, not just “in” your business.
Michael Gerber in The E-Myth Revised argues that working on your business means making and taking the time to plan. Planning enables the creation of systems; systems save time and improve efficiency.
Once you create systems, leverage them. For example, create a marketing system that enables you to market to multiple clients simultaneously, not just one at a time.
- Seek out/hunt for new ideas.
Most billion-dollar, elite agents have coaches…both business and personal coaches to help them stay on track, execute their goals and seek new challenges. As you seek ways to improve your business, seek out and hunt for coaches from whom to learn.
- Focus on the three things you do best, do those three things and delegate everything else.
You may be best at working with a specific niche market (first-time buyers, investors, managing a team of agents, maximizing profitability, etc.) Do those three things. Delegate the rest.
- Leave behind the things that hold too many agents back from becoming billion-dollar agents.
Kantor includes the five most cited reasons ordinary agents don’t become billion-dollar agents as being:
- Not following-up
- Not having exceptional negotiation skills
- Not putting their clients’ interests front and center
- Not having exceptional listening and communication skills
- Not staying consistently connected with present and past clients
An important question for you. 2022 is here…have you completed your 2022 Real Estate Business and Lead Generation Plan? If not, no worries. We have done the hard work for you. Download your 2022 REAL ESTATE TREASURE MAP! Text HARRIS to 47372. It’s that simple and takes 3 seconds. Text HARRIS to 47372 and when you do we will instantly text you back with a link to download. BONUS: For a limited time when you text HARRIS to 47372 you will also receive a Coaching Call!
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Thanks to Inman.
