This is part 4 of the 4 part series on real estate negotiation. Negotiating is one of the most challenging aspects for most real estate agents. As always, our goal is to educate you, motivate you and get you into action. Knowledge equals confidence, ignorance equals fear. In order to stop fearing the negotiation process, you must improve your skills, that’s our goal with this 4-part series. Today is Part 4.
PART FOUR: Putting the deal together. The definition of negotiation is bringing two or more parties together to reach an acceptable outcome for all.
1- Always advocate for your client. Remember your Agency agreement and your Fiduciary Duty. 30% of the real estate exam was on Ethics. The questions were all situational, testing on whose side you’d be on in negotiations or tough situations. Err on the side of your client always and keep yourself out of trouble. Your job is to be a skillful advocate.
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Negotiation happens not just when the offer is made, countered, and hopefully accepted, but also during home inspections, appraisal issues, and many other times before your clients finally make it to the closing table.
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