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Today we’re talking about what Realtors should post on social media that will actually bring you quality buyer and seller leads. We’re talking primarily about Realtor posts on YouTube, Instagram, and Facebook.
We talk a lot about what NOT to post (anything political, overly opinionated, etc). So now we’ll talk instead about what you SHOULD post!
Ask yourself what you’re trying to accomplish with your posts. There are four specific goals to accomplish with your posts:
1. Realtor social media should establish you as the go-to source for all things real estate in your market. Buying, selling, investing, flipping, building, relocation, etc. Be the one who knows all the facts and talks about real estate all the time. Don’t be a secret agent!
Examples from some of our coaching members:
Example #1-“Monday’s Market Minute”. This is a simple market update, similar to your MLS Hot Sheet, but more consumer-friendly.
Think about what your friends ask you regarding real estate, and post about those things: Is the market going to crash? What’s happening with home prices? Why aren’t there more for sale signs? Is that a new subdivision or building going up around the corner from me?
Example #2– Previewing your own upcoming listings, your office listings or new construction models. What’s special about the property? Are there great amenities, special financing available or a neighborhood park?
2. Real Estate agent posts should connect your Center of Influence more closely to you and engage them in conversation.
Example #1: Promote businesses owned by people in your database. If your past client owns a bakery, go there, do a quick interview and promote something specific they’re known for.
Example #2: If you’re doing pop by’s for the holidays or a client appreciation party, get your promotional things from people in your database or involve them in the actual event. Post pictures and videos as you prepare for the event and invite everyone to join you.
3. Your video posts should increase your presence online so when people search about Real Estate in your town, you’re more likely to pop up as the agent they’re looking for. You’ll have a professional image for when someone is comparing you to the other agents they may be considering.
Example #1: Do a quick interview with your favorite lender about how interest rate buy-downs work.
Example #2: Do a video explaining how you help your clients buy and sell at the same time without becoming homeless or owning two homes at once.
4. Realtor social media posts should support your proactive real estate activities such as highlighting your new listings, congratulating clients you’ve just helped and showcasing communities you specialize in.
Example: If you’re going door knocking this weekend, create a post about where you’re going and a little bit about the neighborhood. If you have a buyer (or buyers) who are looking for something specific, talk about that on your video prior to going door knocking for them. This shows how proactive you are for your clients!
Remember that more than 87% of Realtor choices are made based on who the prospect already knows, -or- as the result of a referral from a trusted friend or advisor. Your job is to BE that agent who they already know.
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