The listing agent ALWAYS wins. Always. Your job is to be on the listing side of the business as often as possible.
Welcome back to America’s #1 Daily Podcast, featuring America’s #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206
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We aren’t suggesting that you stop working with buyers, simply that you focus mainly on being a listing agent. All good things come from listings.
Why? Top 7 Reasons To Be The Listing Agent
1. Listings generate more business. Buyers generally don’t. You can sell your listing, sell it to your own buyer, generate new listing leads from each listing plus an endless supply of buyers. Then lather, rinse, repeat. One listing leads to the next and so on.
2. You can handle more listings at once than you can buyers. Listing inventory is ‘scalable’. Would you rather have 5 active, well-priced, motivated seller clients, or 5 buyer clients, all scrambling to find the right house, subject to financing being approved and able to just stay put and not actually buy?
Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/?aff_code=670699
-Buyers never HAVE TO buy; Sellers DO often HAVE TO sell.
-Buyers are physical labor; sellers are mental labor. The reason most agents are buyers agents and only rarely listing agents is that handling listings does require more skill. Stay tuned for our podcast series: The 7 Step Listing Process.
3. Your FOR SALE, Pending and Closed sign is a mini billboard in the neighborhoods you want more listings in. Not so with buyers.
4. Listing agents have more security than agents who are buyer-dependent. The old saying, ‘You have to list to last’ is absolutely true. Once you’re out of buyers, you’re out of business.
5. Buyer’s agent commissions are more likely to be negotiated, eliminated or thrown at the deal during negotiations. Not every listing pays the same to the buyer’s agent. Not every builder pays a buyer side commission at all. In an inventory-scarce market, some buyers’ agents have been chipping in their commission to get the deal done in a competitive situation.
6. Buyers are getting sick of losing and are going directly to listing agents, or deciding to check out of the market and wait, or simply ‘ghosting’ their alleged buyer’s agent.
7. You don’t have a contract with a buyer (most of you), but you DO with a listing! How do you know ‘your’ buyers will be loyal / will EVER buy / will buy with YOU?
Conclusion? Be the listing agent. It’s a better, more sustainable lifestyle, more financially secure and keeps momentum in your business. Listings are the lifeblood of your real estate practice. If that’s not true for you just yet, it’s time to get some help!
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