What are the top videos you should be posting to your REALTOR® Social Media sites, especially on YouTube? When you create each video, you’ll use it on not just YouTube, but the same video will go on Facebook and Instagram. This keeps your message consistent and efficiently keeps all 3 assets updated.
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YouTube is the most important place to post because your videos will then be searchable on Google. If you don’t know how to use YouTube yet, refer to our podcast about YouTube for Realtors®.
On to our Top Topics for Professional Real Estate Agents to Post on Social Media, which, when done consistently, should create listing and buyer lead generation for you. We’ll get to that in a moment. First, a few quick notes for you to keep in mind before you film.
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Note #1: when you’re filming any property, your listing, or someone else’s, be certain you have written permission to film!
Note #2: Each video must have something of value plus a call to action. A call to action, or a CTA is where you ask the viewer to DO something. Call you, text you, comment below, and ask questions, or schedule an appointment.
Note #3: You don’t have to go out and get a bunch of equipment. Use your iPhone videos or iMovie to get started. DONE is better than perfect, so don’t use analysis paralysis as your excuse to procrastinate.
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Top 8 YouTube Realtor Videos That Generate:
1. Market Updates. These need to be done every month and could be done weekly. Break down price ranges, and zip codes and report the highest sales in specific areas. The average list-to-sell price ratio, days on the market, and trends. This information can be found in the email reports your Board of Realtors® sends to you every month! (Do you open those? Nice charts and graphs you can include in your video description!)
2. Video walkthroughs of your current listings and coming soon listings. This is great for generating leads for you AND creates obvious value for your sellers. Video is vastly superior to a slide show. Slide shows are outdated. If you are currently listless, ask your broker which listings need more marketing or are getting fewer showings.
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3. Drone footage of your listings. Show the neighborhood amenities as well as the home. Is there a neighborhood pool, park, walking trails, or clubhouse?
4. Do a video preview of your upcoming open house. Post it on all your social media assets as well as email it to your database. Again, you can borrow other agents’ listings to do both the video and the open house.
5. Showcase model homes in new construction communities. Highlight the builder and what makes their product special. What’s the price range, production time, and amenities? Do they have spec homes for sale? Do this for ALL new construction communities in your area.
Use Google and NewHomeSource.com to find them. You can do this once a week for an entire quarter and become the new construction specialist in your town. Add 1800HomeHotline.com to your call to action and get all the new buyer calls. Many of them will also have homes to sell!
6. Educational / Informational videos on specific topics for buyers and sellers. Examples: How does a rate buy-down work? Is new construction for me? What is required to apply for a home mortgage? Top 5 ways to stage your home for sale, What to expect from a home inspection, etc.
Note: Our coaching clients have an endless supply of educational topics discussed in Premier and Elite Coaching. You’ll never run out of content.
7. How to sell your house without a Realtor® in your town (fill in the areas). This is a list of all the many, many things YOU do to get a home sold, mentioning things like pre-qualifying showings, staging the house, using legal forms, transaction coordination, liability, etc. (For Sale by Owner lead generator).
8. Why sometimes even the best homes don’t sell the first time, and not for the reasons you think. (Talking about why Expired listings happen). Call to action to speak to you if they’re in this situation!
Homework: Create a video schedule where you’re regularly accomplishing the production. Make sure every video has a call to action and be sure to check the comments so you’re setting appointments, not just shooting videos!
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