Your listings may be getting a new online venue as Nextdoor, a neighborhood social network, continues its expansion into real estate.
Earlier this year, Nextdoor debuted a real estate section on its website and in its app that featured real estate listings in the user’s neighborhood and nearby areas.
Co-founder and CEO, Nirav Tolia, told HousingWire that the company’s expansion into real estate felt like an “absolute natural” extension of the company’s service.
“From the very beginning, some of the most popular neighborhood conversations on Nextdoor have been about homes for sale and the local real estate market. The launch of our new real estate category makes it easy for neighbors to easily find listings for nearby homes for sale and identify and connect with the most recommended real estate professionals in their local area.”
Currently, real estate agents can only join the Nextdoor neighborhood associated with their home address. If they want to participate commercially, they can create a Local Page.
Tolia noted that agents and brokers can create official business pages on Nextdoor to build their reputation as a local expert. They can also pay to sponsor a neighborhood section and buy branded listings so their Nextdoor profile shows up alongside their listings when someone searches for homes in the area.
“It’s an opportunity for real estate agents to sponsor a dedicated section where they can connect and build relationships with neighbors.”
The company initially launched its real estate service in 10 major markets, including the greater Atlanta area, Austin, San Francisco Bay Area, Dallas-Ft. Worth, Houston, Los Angeles, Phoenix, Portland, Sacramento and San Diego.
Since its debut earlier this year, Nextdoor has expanded into Seattle; Tucson, Arizona; Waco, Texas; as well as Santa Barbara and Fresno, California.
Nextdoor now is expanding its real estate listings service again.
According to the company, it now is kicking off its service in three new markets: Minneapolis-St. Paul, Minnesota; Washington, D.C.; and Tampa-Saint Petersburg, Sarasota, Florida.
The company said those markets were selected for expansion based on the demand in those areas.
According to Tolia, Nextdoor is now used by homeowners in 80 percent of the U.S., and in hot real estate markets like the Bay Area, at least half of homeowners use the social network.
The site launched in 2011 and now more than 150,000 neighborhoods across the country have created private online communities for their neighborhoods where they can ask questions, get to know one another, and exchange local advice and recommendations – and now find real estate too.
