In a move that could ultimately offer new options for agents and brokers, real estate software company Inside Real Estate has acquired Circlepix, a real estate Listing Marketing software provider.
Listing Marketing products, PixMarketing and PixSocial, will become integrated with kvCORE Platform.
With more than 1,100 broker customers and 100,000 agents, Circlepix provides automated listing marketing tools available to brokers and agents. Their cloud-based products, PixMarketing and PixSocial, provide a broad range of features including listing websites, automatic virtual tours, video, social media integrations, listing lead-generation and more.
These products will be a powerful addition to Inside Real Estate’s offerings as well as adding to the company’s market reach and scale.
The Circlepix products will be available in Inside Real Estate’s Marketplace and tightly integrated with its kvCORE platform. Customers will not only be able to automate their entire marketing and sales lifecycle through kvCORE, but now can use Circlepix to market individual listings with their own comprehensive marketing tool-set.
According to Ned Stringham, CEO of Inside Real Estate, Circlepix “brings the most comprehensive listing marketing suite in the industry.”
“PixMarketing and PixSocial are solutions that are valuable for virtually all of our customers, and they fit perfectly into our Marketplace of add-on solutions to the kvCORE platform,” he added. “We are thrilled to welcome Circlepix to our Inside Real Estate family.”
Moreover, agents and broekrs currently with Circlepix will benefit with an opportunity to upgrade to add kvCORE Platform to their subscription, providing a whole new suite of tools to streamline and grow their business. Inside Real Estate’s backing and resources will empower Circlepix products with stronger integrations and new innovative features.
Rob Davis the founder and CEO of Circlepix, said Inside Real Estate is a “perfect fit” for his company.
“The kvCORE platform is an amazing product that is making a huge impact for our customers,” he said. “Being able to integrate our listing marketing offering into that platform will be a great benefit to our customers. We are excited to be part of the Inside Real Estate family.’”
The acquisition was completed Feb. 1.
This is just the latest deal for Inside Real Estate.
At the end of 2017, the company announced it had acquired BrokerSumo, a two-year-old commission management cloud software provider for real estate brokers.
In 2016, Inside Real Estate merged with real estate CRM provider Kunversion.
Inside Real Estate is among the fastest growing real estate software companies in the market and serves tens of thousands of agents, teams, and brokers throughout the U.S. and Canada.