On the back of Realogy launching a lead generation program with Amazon, this global franchisor just announced another such program with the American Association of Retired Persons (AARP).
This new cash-back program for AARP members will go into effect in early 2020. AARP members will either receive a cash back payment or bonus at closing with any of Realogy’s brands, Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Corcoran, ERA and Sotheby’s International Realty. Since, according to the National Association of REALTORS®, nearly 40% of homebuyers are over 50 years old, this lead generation program could significantly impact Realogy’s (and its affiliated agents’) bottom line.
Realogy CEO and President, Ryan Schneider, said, “…we are excited to develop a unique benefits program that guides and rewards AARP members during another important milestone (home buying/selling) in their lives.”
John Larew, senior vice president of Branded Products at AARP Services, Inc., said, “The real estate program from Realogy is designed to help AARP members successfully navigate a major life stage transition…relocating to a new home…while saving money in the process. It is part of AARP’s commitment to empowering people to choose how they live as they age.”
Certain locations will not have such a cash-back program with Realogy so the company intends to offer AARP members gift cards or commission reductions at the time of house closings.
This lead generation a program follows Realogy’s discontinuance of its rewards programs with the USAA designated specifically for veterans and active-duty service members and their families. Instead, Realogy is launching a new military rewards program via Cactus, Realogy’s relocation services arm.
Clearly, partnership strategy is fundamental to Realogy’s thinking.
CEO Schneider said as much when promoting this new AARP-Realogy partnership. “This is a great example of Realogy leveraging our tremendous scale, world-class brands and deep market expertise to forge new relationships to drive more high-quality leads for our affiliated agents and franchises and to benefit AARP members.”
Thanks to Inman’s Patrick Kearns for source data.