Yesterday’s luxury amenities (marble bathrooms, concierge services, 65’ long swimming and infinity pools, roof-top terraces, sumptuous lounges and libraries and full-service treatment services) are now standard.
So what will 2020 luxury amenities look and feel like? MansionGlobal’s Kari Granville offers several possibilities that will most likely become realities in 2020:
1. Fitness and wellbeing are at the top of the amenities lists for 2020.
a. Brand-name gyms are becoming ubiquitous.
b. Customized workouts.
c. On-demand libraries of fitness classes and seminars.
d. Himalayan salt rooms.
e. Professional grade squash courts with lessons offered by former competitive college and national team players.
f. Private tennis lessons with coaches such as James Bollettieri whose family’s sports academy in Florida developed stars such as Andre Agassi, Pete Sampras and Monica Seles.
g. Partnerships with Gleason’s Boxing Gym where Mike Tyson and Floyd Mayweather trained.
h. Leather-paneled walls around basketball courts.
i. Concierge medical plans for buyers
– One-year gratis coverage for priority walk-in appointments, same-day office visits., hospital services, access to specialists, tele-medicine consultations, house calls.
– Such plans and services are targeted at buyers who have pied-a-terre condos in NYC, LA, San Francisco, Miami, London, the Hamptons, Sydney/Melbourne/Queensland, Vancouver, Dubai, etc. AND foreign buyers who have children attending colleges/universities.
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2. Holistic services for buyers.
a. Hydro-reflexology walking paths, replenishment pools, salt-room therapy centers.
b. Infrared services, crypto-therapy, crypto-facials, etc.
3. Transportation services
a. Car sharing programs offering fleets of BMWs, SUVs and an occasional Rolls Royce.
b. Electric bikes.
c. Mechanized care storage silos.
d. Zipcar – a car sharing service that enables buyers to rent cars by the minute, hour, day with neighborhood crop-offs.
e. All of these options eliminate the hassles of gassing up, insurance, storage, maintenance, etc.
4. Facilitated travel services
a. Helicopter services from airport, yacht and back again
b. Discounts on airplane hangar fees
c. Yacht storage
d. Bookings and reservations for public and private airports/flights.
5. Everything old is new again.
a. Prewar buildings
– Limestone cladding
– Juliet balconies
– Double-height vestibules
– Formal dining rooms
– Parquet flooring
– Discrete kitchens rather than open floor plans
6. Round-the-clock staffing
a. Refrigerator stocking
b. Arts, music and gardening studios
c. Private cinemas
d. Leather-paneled bowling alleys
e. Underground valet parking
f. Resort-like atmospheres plus home comforts of food and beverage services
g. Complementary guest suites
The only caveat for such luxury amenities…global economic growth.