- Use Instagram to follow brokers/agents
- Use Twitter for news source about local/national real estate industry
- Use Facebook to follow groups on housing and architectural types
Robert Khederian, a former staffer with Curbed, is now a real estate broker. He suggests that real estate agents/brokers and consumers alike use Instagram, Twitter, and Facebook as tools to inform home searches, track neighborhoods and find listings not posted elsewhere. Here is Khederian’s advice on how and what to use each social media platform to help us all become more savvy house hunters.
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Instagram is a great platform for following brokers/agents as well as listings and stories. Why track brokers/agents? Instagram will help you find a broker/agent who has a similar aesthetic and likes the same types of houses you and/or your client like. You will also get a feel for compatibllity with an agent or broker.
Even if you’ve no intention of working with this broker/agent now, you’ll learn through this broker’s/agent’s feed about specific neighborhoods and/or niches within markets that interest you.
Instagram is also a great way to learn about specific housing types. Khederian recommends checking out…
- @cheapold houses
Also, check out new developments and location tags to learn about the parks, restaurants, hangouts and specific buildings in proximity to those developments while also being skeptical using hash tags. Hash tags are not standardized and can be time wasters.
Twitter obviously has no listings BUT is a great source of real estate news. Khedrian recommends following accounts that report on statistics within areas that interest you in order to get a sense of market health, mortgage and tax rates and industry research.
Facebook is great because it has groups for every type of subject matter imaginable. There are, for example, parent groups to get an insider’s look at neighborhood goings-on, schools, cultural and sporting events and clubs and general intel; referrals for repairs and renovation; gyms, shops and restaurants; and housing/architectural types. A Facebook group might even help you discover a currently undiscovered neighborhood house soon to hit the market.
Clearly, Khederian as both a writer and a real estate broker is a house-hunting sleuth. Using some of his social media tools and tactics may just sharpen your detective skills and help both you and your clients find clues and information with which to discover dream houses in this very tight market.
Thanks to Robert Khederian’s writing for Curbed.
Also read: Apple Steps Up to the Plate with Google and Facebook to Confront CA Housing Crisis Podcast: Top 10 Reasons You Didn’t Get the Listing (+Secrets to Getting it Signed!), Podcast: 7 Step Proven Plan To Defeat Laziness and Complacency (Part 2)