What are your ‘real estate moments of truth’?

Online: Clubhouse / Facebook / Instagram / Clubs / Memberships / Charities

Offline: Your Voicemail message, your sign, your home brochures, your car.

‘Moments of Truth’ or First Impressions

1. What are you trying to accomplish with each of these? Are you trying to attract buyers and sellers? Realtor connections?

2. What does your profile LOOK like you’re looking for? Are you a fisherman or a Realtor? Are you an investor or are you a broker? Both?

3. Do you monitor your different assets or did you ‘set it and forget it’?

4. Do you have any unfinished profiles? Shadow pictures, etc.

5. Do you have any ‘CTA’s’? Call to action. Are you offering a ‘free cma’ etc?

6. Are you weird about being a sales professional? No one will toot your horn except YOU. Lots of variants of this: the ‘returning agent’ who says they’re ‘new’ and yet they did 300 REOs in the previous market. The agent who moved and feels new to their area but actually have experience, etc.


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