Top 5 Reasons to Love Open Houses
1 Yes, serious buyers DO go to open houses. In fact, 20% of them are going to open houses so they can make a decision this weekend! Be the agent the write the contract with. Yes, they seem like buyers, but they’re sellers in buyers clothing!
Script: “Which home in the area do you plan on selling?” (memorize, internalize, utilize!)
Fact: At least 30% of open house visitors DO have a home to sell, and even MORE when you go up in price!! Most agents don’t know this because they never ask.
2 It’s a great place to meet the nosey, soon-to-list neighbors.
3 Build your future business through making maximum contacts in minimum time. This is efficient prospecting when you do it right. You’ll be amazed at how much future business you’ll create by doing consistent, well-executed Opens.
4 The seller who’s home you’re holding open will love you when you do your open the right way. Keep your sellers happy. They expect open houses. Give up the fight and do them right.
5 Open houses force you to be in front of people. More contact = more contracts. Polish your skill and stop being a secret agent.
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