With its cohort of 66 M people, the Millennial demographic is expected to form 25M new households by 2025.

Millennial Real Estate Market Hotter than Ever

A recent survey by the National Association of REALTORS®(NAR) indicates that the Millennial demographic (born between 1981-1996) is now the largest share of homebuyers in the housing marketplace.  With 66M people, industry experts estimate Millennials will form 25M new households by 2025.

These native tech speakers/doers have grown up on social media and naturally, Millennials are changing the game of real estate and how it’s played pursuant to social media.

Is your real estate business ready to serve and communicate the interests of Millennials in the housing market?

Here are some tips from HousingWire’s “The Millennial Guide: How to Win Over This Critical Audience:”

READ: 2022 Top Agent Success Secrets [Revealed]: New FREE Real Estate Coaching Web Event, Revealing 17 Surprising Secrets Of The Top 100 $ Millionaire Agents. Get Your FREE Spot For The 2022 Real Estate Coaching Webinar Now. After You Have Attended This Event You Will Have A Huge Feeling Of Relief Knowing You Will FINALLY Laugh At Your Money Worries – You Will Have Your Own Personalized 2022 Step-By-Step Business Plan. Learn Now How To Generate 100’s of Motivated Leads for FREE, Without Coming Off As A Pushy Salesperson and Losing Your Soul. You Will Soon Know How To Become One of the 1000s of Agents Making HUGE Money Who Never Thought They Could. YES, I Want To Attend The FREE Webinar! <——Click To Register

P.S. Free Webinar, Limited Space. Less Than 300 Spots Still Available.

Balance Traditional and Online Strategies to Focus Efforts

No need to “throw out the baby with the bath water.”  Keep using traditional marketing strategies that have worked for you in the past AND combine those strategies with authentic branding strategies across social media platforms and your website.

Make sure your website is dynamic – outfit your website with professionally taken indoor/exterior/drone photos and videos, automation tools that enable quick, “the sooner the better” responses to online inquiries, and great, engaging content that offers your viewers useful, valuable information.

Remember that Millennials are native tech/social media speakers so use social media channels consistently and regularly.  “Meet” Millennials where they are…on their mobile phones, on social media platforms, at live/virtual networking events and workshops.  Enable Millennials to trust you and your brand by offering them consistent, authentic, engaging and valuable content they can use.

Build Pipeline to Win Millennial Clients

Balance your traditional (direct ads, signage, etc.) campaigns with digital campaigns…even personal referrals (usually 30% of agents’ businesses) and open houses have to be dialed up with social media.

Focus on unique content that is simultaneously valuable to potential and move-up homeowners, interesting and entertaining in order to create and retain Millennial involvement with your brand.

Best Practices for Social Media

Since 88% of Millennials use online channels/resources to search for and “view” houses in their home search efforts, expand your social media outreach and constantly leverage/enhance your website.  Use social media best practices such as:

  • Hashtagging and geotagging to highlight specific locations, home types/styles, trends, etc.
  • Know the “rules of the road” for each social media channel
  • Engage with you viewers/subscribers as quickly as possible when they ask questions or submit comments about your posts and/or listings – responsive engagement boosts brand connectivity and loyalty
  • Expand your educational outreach programs to serve first-time homebuyers (often Millennials). Think information about grants for payment assistance, homebuyer seminars/workshops, staging tips, buying and selling simultaneously, etc.
  • Cross-promote your “events” and content information on social media channels and your website
  • Develop and consistently update your blogs and infographics.
  • Make open houses events, be those events virtual and/or in real time life (IRL). Use photos/videos to promote open houses/events since 80% of Millennials “find” houses, agents, and events via visual images.

By the way, any and all of these tips are effective with all potential buyers and sellers, not just Millennials.

Thanks to the National Association of REALTORS® and HousingWire.

Claim Your FREE Real Estate Treasure Map!