On today’s show, we’re presenting to you the top videos you should be posting to your Realtor Social Media sites, especially on YouTube. When you create each video, you’ll use it on not just YouTube, but the same video will go on Facebook and Instagram. This keeps your message consistent and efficiently keeps all 3 assets updated.
YouTube is the most important place to post because your videos will then be searchable on Google. If you don’t know how to use YouTube yet, refer to our podcast about YouTube for Realtors.
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On to our Top Topics for Professional Real Estate Agents to Post on Social Media, which, when done consistently, should create listing and buyer lead generation for you. We’ll get to that in a moment. First, a few quick notes for you to keep in mind before you film.
Note #1: when you’re filming any property, your listing, or someone else’s, be certain you have written permission to film!
Note #2: Each video must have something of value plus a call to action. A call to action, or a CTA is where you ask the viewer to DO something. Call you, text you, comment below and ask questions.
Note #3: You don’t have to go out and get a bunch of equipment. Use your iPhone videos or iMovie to get started. DONE is better than perfect, so don’t use analysis paralysis as your excuse to procrastinate.
Top 16 YouTube Realtor Videos That Generate:
1. Market Updates. These need to be done every month. Break down price ranges, and zip codes and report the highest sales in specific areas. The average list-to-sell price ratio, days on the market, and trends. This information can be found in the email reports your Board of Realtors sends to you every month! (Do you open those? Nice charts and graphs you can include in your video description!)
2. Video walkthroughs of your current listings and coming soon listings. This is great for generating leads for you AND creates obvious value for your sellers. Video is vastly superior to a slide show. Slide shows are outdated.
3. Drone footage of your listings. Show the neighborhood amenities as well as the home.
4. Do a video preview of your upcoming open house. Post it on all your social media assets as well as email to your database.
5. Showcase model homes in new construction communities. Highlight the builder and what makes their product special. What’s the price range, production time, and amenities? Do they have spec homes for sale? Do this for ALL new construction communities in your area. Use Google and NewHomeSource.com to find them.
6. Educational / Informational videos on specific topics for buyers and sellers. Examples: How does a rate buy-down work? Is new construction for me? What is required to apply for a home mortgage? Top 5 ways to stage your home for sale, What to expect from a home inspection, etc.
7. How to sell your house without a Realtor in your town (fill in the areas). This is actually a list of all the many, many things YOU do to get a home sold, mentioning things like pre-qualifying showings, staging the house, using legal forms, transaction coordination, liability, etc. For Sale by Owner lead generator!
8. Why sometimes even the best homes don’t sell the first time, and not for the reasons you think. (Talking about why Expired listings happen). Call to action to speak to you if they’re in this situation!
9. Film your Center of Influence events. Pumpkin patch, community garage sale, blood drive, etc. (Refer to our 12-month Center of Influence Plan if you’re a Premier Coaching member!)
10. Make videos answering the ‘top 10 questions people ask about your town’. Go to Google and ask it and you’ll have those questions. Have a friend interview you so it’s more interactive.
11. How to buy your first house in (your town).
12. Film yourself getting ready to doorknock, door knocking, and meeting people in a specific community you wish to specialize in.
13. Why shouldn’t you hire a discount broker?
14. Explain the benefits of buying versus renting.
15. Use video to announce your regular Facebook Live session to answer all real estate questions people have about buying or selling in your town.
16. How to get an Instant Offer on your property (explain your Express Offers program if you’re with eXp for example).
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