$eal the Deal: Mastering Body Language in Real Estate

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1 Maintain Eye Contact

  • Do: Keep consistent eye contact to show confidence and interest. Example: When speaking with a client, maintain eye contact to build trust.
  • Don’t: Avoid staring, which can make others uncomfortable. Example: Glancing away occasionally shows you are not trying to intimidate.
  • Zoom-Specific: Look directly into the camera when speaking to simulate eye contact. Example: This makes the other participants feel like you are looking at them, enhancing connection.

2 Sit Up Straight

  • Do: Maintain good posture by sitting up straight, which conveys attentiveness and professionalism. Example: Sitting up straight during meetings shows you are attentive and serious.
  • Don’t: Avoid slouching, which can be interpreted as a lack of interest or energy. Example: Be mindful of your posture to avoid appearing unprofessional.
  • Zoom-Specific: Sit up straight during video calls to show you are engaged. Example: Adjust your chair and camera height to ensure a comfortable, upright position.

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3 Offer a Firm Handshake

  • Do: Give a firm but not overpowering handshake to convey confidence. For example, a firm handshake can set a positive tone when meeting a new client.
  • Don’t: Avoid a limp handshake, which can be perceived as a lack of confidence. Example: Practice the right grip to avoid appearing disinterested.

4 Smile Genuinely

  • Do: Smile to convey friendliness and approachability. For example, a genuine smile when greeting clients can create a positive first impression.
  • Don’t: Avoid forced or fake smiles, which can be easily detected and create distrust. Example: Ensure your smile is natural and reflects genuine emotion.
  • Zoom-Specific: Nod and smile to show you are listening and engaged. Example: Nodding along with the conversation shows agreement and attentiveness.

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5 Use Open Gestures

  • Do: Use open hand gestures to appear approachable and honest. For example, when explaining a concept, use open palms to indicate transparency.
  • Don’t: Avoid crossing your arms, which can be seen as defensive or closed off. Example: Keep your hands visible and relaxed to appear more welcoming.
  • Zoom-Specific: Use natural hand gestures to emphasize points but keep them within the camera frame. Example: Gesturing occasionally can add emphasis and clarity to your points.

6 Respect Personal Space

  • Do: Maintain an appropriate distance to respect personal boundaries. For example, in a business setting, keep a comfortable distance to ensure mutual respect.
  • Don’t: Avoid standing too close, which can invade personal space and cause discomfort. Example: Be aware of cultural differences in personal space preferences.

7 Observe Facial Expressions

  • Do: Pay attention to facial expressions to gauge reactions and emotions. Example: Noticing a client’s frown can indicate confusion, prompting you to clarify points.
  • Don’t: Avoid ignoring subtle facial cues, which can lead to misunderstandings. Example: Be attentive to changes in expressions to respond appropriately.

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8 Control Nervous Habits

  • Do: Be aware of and minimize nervous habits, like fidgeting or tapping. Example: Practice staying still and composed during important presentations.
  • Don’t: Avoid excessive movements that can distract or signal anxiety. Example: Focus on your breathing to stay calm and avoid unnecessary gestures.
  • Zoom-Specific: Stay relatively still and focused on the screen to show attentiveness. Example: Remaining steady and facing the screen conveys that you are fully engaged in the meeting.

9 Minimize Background Distractions (Zoom-Specific)

  • Do: Ensure your background is clean and professional to keep the focus on you. Example: A tidy, neutral background helps maintain professionalism.
  • Don’t: Avoid having a cluttered or distracting background, which can take attention away from you. Example: Use virtual backgrounds if necessary to maintain a professional appearance.

10 Use Confident Movement

  • Do: Move with purpose and confidence, whether walking into a room or presenting. Example: Walking briskly and with good posture into a meeting conveys authority.
  • Don’t: Avoid hesitant or erratic movements that can undermine your presence. Example: Plan your movements to appear more deliberate and assured.

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