After weeks of listening to the backlash against Zillow Instant Offers, we figured, if you can’t beat ’em, join ’em! In this multi-part series we’re going to unpack the realities about IO programs and show you all the opportunities you’re missing out on by getting swept up in the drama. If this is where the industry is going, its time for us to step up instead of playing catch up! Why be afraid of Instant Offers when you can build your own IO program yourself? We’ll tell you how you can switch from a complainer to innovator and stay one step ahead of the competition!
Unless you’ve been hiding under a rock, you know that Zillow’s Instant Offers is a wholesale listing program. It’s model is to receive multiple offers from investors, based on the comparative sales and the details of the home. Its no obligation and free.
In the last episode of this series, we focus on the marketing and financial aspects of the instant offers model. In receiving hundreds of emails from listeners and clients, we know that this is the part you’re having trouble wrapping your minds around!
If you’ve followed us to the final conclusion, it’s a good indicator that your mind is open to the huge opportunity in front of you. Use your entrepreneurial-wired brain to apply what you’ve heard.
So, where and how do you market your new IO program? Everywhere! Make sure that everything you have digitally, in print, and on social media invites your seller prospects to inquire about your Guaranteed Home Sale/IO program. Use the term that Zillow is already getting buzz with (instant offers) and copy an awesome landing page from one of the iBuyer companies in Arizona where they are getting big results already. If you didn’t already take action on registering a URL like we told you to in Part 3, make sure you do that ASAP!
Remember! You don’t need the big money of the investor backed companies we told you about to be successful at this. Depending on your markets average sales price, you could have a massive return on this opportunity with just a few IO houses under your belt. Listen to todays show as we recap the financial in’s and out’s of this model you must begin implementing today!
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