Key Highlights

  • Latest gain of $75,971 in Q2 2020 in home seller raw profits up from $66,500 in Q1 2020 and $65,250 in Q2 2019, according to ATTOM Data Solutions
  • Represents 36.3% ROI, up from 34.5% ROI in Q1 2020 and 33.7% ROI in Q2 2019
  • Home sellers in 78% or 81 of 104 US metro areas experienced this increase in ROI

During Q2 2020, ATTOM Data Solutions tells us that home sellers experienced a solid return on investment (ROI) of $75.971 as median home prices increased, y/y, in almost every market around the country. This $75,971 represented a +36.3% ROI compared to the original purchase price of the home sold. (See comparative percentages in the above Key Highlights section.)

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Naturally, the metro area where the home was sold made a difference in that ROI percentage. Take a look at data from ATTOM’s latest Home Sales Report for an overview of metro areas with the largest and smallest profit margins during Q2 2020.

Top 10 Metro Areas with Biggest Annual Increases in Profit Margins in Q2 2020


Spokane WA                       76% in Q2 from 61.2%

Columbus OH                      47% from 34%

St. Louis MO                       31.4% from 19.9%

Chattanooga TN                   43.4% from 31.9%

Indianapolis IN                     41.9% from 30.5%

Canton-Massillon OH             34.6% from 23.8%

Greensboro-High Point NC      23.4% from 13.3%

Rochester NY                         34.2% from 24.1%

Kansas City MO-KS                 48.6% from 38.6%

Birmingham-Hoover AL            21.2% from 11.4%

ATTOM’s Q2 2020 Home Sales Report also indicated that 22% or 23 of 104 metro areas saw profit margins drop.

Metro Areas with Biggest Annual Drops in Profit Margins in Q2 2020


Pittsburgh PA                              20.9% from 28.6%

Modesto CA                                 51.1% from 58.7%

Honolulu HI                                 36.2% from 43.8%

Greeley CO                                  35.4% from 41.5%

Naples FL                                     16.7% from 22.1%

Denver CO                                    44.4% from 49.1%

Grand Rapids MI                           49.3% from 52.8%

San Francisco CA                          70% from 73.3%

Boston MA                                   48.3% from 51.2%


Thanks to ATTOM Data Solutions.

Also read: Top Metros with Wildfire Risk, Flippers Flipping the Least for Lowest Prices in 8 Years, Hamptons Sales & Prices Down As Inventory Soars

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