Fact: Your Real Estate Sign is a mini-billboard full of lead generation opportunities when outfitted correctly. Each listing could and should produce a minimum of one more listing in the neighborhood and endless buyer leads. Never pay for leads again!
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Fact: Your Real Estate Sign is a ‘Moment of Truth’…neighbors, agents, buyers, and seller prospects make a snap judgment based on your sign looks! Many listing leads decide to call the agent whose sign they’ve seen in their neighborhood to interview to list their home.
10 ways to turn your sign into a lead machine:
1 – Only your mobile number or your 1800HomeHotline.com number with the extension should be on your sign. Do NOT allow your sign calls to go to the receptionist, the in-office agent, or anyone besides you. It’s your hard work, all leads go to you.
Tip: DON’T be creative! Just copy the sample sign on 1800homehotline.com
Tip: If you are ‘list-less” borrow another agent’s listing. Chances are they didn’t even bother to use a sign or do any marketing.
Tip: QWR codes aren’t as effective as using 1800homehotline.com
Tip: The best buyers are driving neighborhoods. They have self-selected certain areas and are looking for ‘coming soons’ (or equivalent)
Tip: Assume that every buyer lead is a SELLER LEAD. Use our prequalification scripts.
2 – Use 1800HomeHotline.com to capture leads that you would otherwise lose. This system captures unlisted numbers, blocked numbers calls coming in at all hours. You’ll have more leads of higher quality using this system. It’s also an amazing, competitive listing tool. Go to 1800HomeHotline.com to learn more and turn your sign into a lead generation machine.
3 – Install a clear, weatherproof home brochure box on every listing, every time. Stop calling your brochures ‘flyers’. Flyers are what is handed out on the strip in Las Vegas. You have high-quality, full-color home brochures. Use a simple but inviting description, lots of pictures, and of course your phone number. Give the seller 50 more brochures to re-stock their sign. This is one way they also know you’re doing a great job for them!
Question….did you download your fill-in-the-blank business and life plan yet?
If not, no worries. We have done the hard work for you. Download your 2022 REAL ESTATE TREASURE MAP! Text HARRIS to 47372. It’s that simple and takes 3 seconds. Text HARRIS to 47372 and when you do we will instantly text you back with a link to download. BONUS: For a limited time when you text HARRIS to 47372 you will also receive a Coaching Call!
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4 – Using your 1800HomeHotline number and specific extension, on the back of your brochures, advertise ‘for information on all homes available and upcoming in the XYZ school district/subdivision, call this number. Become the specialist in that neighborhood or MLS code. Be the one everyone calls to find out about listing activity. Maybe the caller needs 4 bedrooms and your listing is only a 3 bedroom. Don’t lose that lead. Make the phone ring by having the information that caller is looking for.
5 – Recognize that not all calls that seem like ‘just another buyer call’ are only buyers. Use the script, every single time, “Which home in the area do you plan on selling?” Buyer leads are listing leads in disguise. The first calls on your sign or home brochure box are almost always listing leads…neighbors checking the price!